Test & Iterate.
Watching real people use the thing you made — and loving them more than the idea.
A test report from three real users, a revised prototype, and a written note on what assumption turned out to be wrong.
Take your prototype to at least three of the people from Week 01 — the people you originally interviewed. Watch them use it. Do not narrate. Do not defend. Do not point out features. Watch.
This is harder than it sounds. The instinct, when someone is fumbling with the thing you made, is to step in and explain. Don't. The whole point of the test is what they do without you. If you have to explain it, the prototype is wrong, not the user.
This is also the stage that most people skip in the real world — including most adults working at supposedly serious companies. They build the thing. They release the thing. They tell themselves the data will tell them how it's going. The data tells them very little compared to thirty quiet minutes watching one real person try to use it.
We share the rest with the people building this with us.
The full stage — the disciplines, the formation note, the reference essays, and the weekly deliverable — is part of the cohort experience. Tell us where you fit and we'll send you the rest.